YouTube bet big on the NFL to boost its subscriber base, and content creators have been key to that push. After YouTube committed $2 billion per year to secure the rights to NFL Sunday Ticket, YouTube TV grew from 5 million subscribers in 2022 to more than 8 million this year. Enlisting some of YouTube's top creators to promote NFL Sunday Ticket helped drive engagement among tens of millions of users, the league said. A subscription to YouTube TV costs $73 per month, with an additional annual fee of $349 for access to NFL Sunday Ticket. YouTube TV enlisted familiar YouTube stars including lifestyle creators, vloggers and sports creators to attract new audiences to the NFL.

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Persons: Christian Oestlien, Sean Evans —, Ian Trombetta, Nielsen, Tom Rogers, Rogers, Sundar Pichai Organizations: YouTube, NFL, NFL Sunday, Netflix, Disney, Nielsen Locations: U.S